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Eight months in the making Pretoria will finally be able to boast with a concept store for leading international bicycle brand Specialized. This exciting project in the making has been underway for some months, potentially changing the way the cycling community and enthusiasts in Pretoria see the world of cycling.


The father and son combination of Andre and Andy Terlouw, saw the need for a focused retail outlet that aspires towards excellence in customer service. Given their past experience in the retail sector, and having previously been an owner of a cycle store called Auto Xtra cycles, Terlouw saw an opportunity when an existing cycle store was about to close its doors. Terlouw and his father decided to buy the existing assets and pursue their goal to own a bicycle store once more, but this time with a difference.


Terlouw emphasises that they will focus on service excellence – in both the workshop and sales department. According to Terlouw, this is the store’s x-factor – personal and friendly service. The recipe for success includes a state of the art workshop, a dynamic staff team, an ideal location and facility together with the close association with the world's leading bike brand Specialized.


Even though the store has been trading since the 12th of December 2012, the official opening will be celebrated on the 7th of March 2013.


Terlouw and his father will both be actively involved in day to day management of the store giving it the personal touch of an owner managed store.


Lynnwood Cyclery Specialized Concept Store

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